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# EDI stack and Kerala NBFC - a FinBox case study
- URL: https://research.finbox.in/case-studies/edi-stack-and-kerala-nbfc-a-finbox-case-study/
- Published: 2026-05-04T18:17:40.000Z
- Updated: 2026-06-30T09:54:57.000Z
- Description: How a 135-year-old Kerala-headquartered NBFC with 3,700+ branches built a digital MSME credit product on top of QR payment platforms — and grew disbursement value 3x.
- Author: Mayank Jain
- Tags: Equal Daily Installments, Case-study, EDI loans, #gated, #case study

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Case Study 

# Scaling MSME Disbursements 300% with an Embedded Finance Stack

How a 135-year-old Kerala-headquartered NBFC with 3,700+ branches built a digital MSME credit product on top of QR payment platforms — and grew disbursement value 3x.

Heads of Digital Lending at NBFCs Heads of MSME Credit Chief Risk Officers Heads of Strategy at Legacy Lenders 

Scaling MSME Disbursements 300% with an Embedded Finance Stack

Case Study

### Scaling MSME Disbursements 300% with an Embedded Finance Stack

How a 135-year-old Kerala-headquartered NBFC with 3,700+ branches built a digital MSME credit product on top of QR payment platforms — and grew disbursement value 3x.

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300% 

growth in MSME disbursement value enabled by instant credit delivery embedded into the merchant's daily transaction flow.

Built for credit teams. No paywall, no sales follow-up unless you ask.

Download case study 

The challenge

## Why MSME credit is structurally underserved

01

### No formal financial records

A large share of MSMEs run on cash transactions with limited or no formal bookkeeping. Bureau checks and tax records often fail to capture the true financial health of these businesses — leaving lenders without reliable data to assess creditworthiness.

02

### No acceptable collateral

Many business owners do not have tangible assets that banks accept as collateral. This structural gap locks out a vast pool of otherwise creditworthy entrepreneurs who depend on unsecured working capital.

03

### Small-ticket loans are uneconomical

Manual, paper-heavy underwriting and in-person verification make small-ticket MSME loans uneconomical for lenders — translating to higher interest rates and longer turnaround times for borrowers.

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Outcomes

## What the Merchant EDI program delivered

Insight 01

### 85% approval rate, 52% growth in user acquisition

Real-time transaction data and machine-learning underwriting lifted approval rates to 85%. Median user-acquisition growth across QR payment platforms: 52% — driven by high-intent merchant segments reached directly via the platforms.

Insight 02

### 1,50,000+ businesses funded

More than 1.5 lakh businesses have been onboarded into the EDI program — driving the ambitions of micro and small enterprises across India.

Insight 03

### <6 weeks to market

Time to market for a fully integrated STP onboarding journey was less than 6 weeks — cutting the usual lead time by more than half — while NPA dropped thanks to the daily-repayment model surfacing early borrower-behaviour signals.

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How it was built

## What FinBox built for the NBFC

India's MSME sector has 60 million-plus enterprises contributing 31% of GDP. But informal micro-enterprises operate outside traditional banking systems, with no formal records, limited collateral, and high processing costs that make small-ticket loans uneconomical. This case study walks through how a legacy Kerala NBFC — backed by 135 years of parent-group legacy and serving 10 million customers — partnered with FinBox to build a Merchant EDI lending product that meets MSMEs inside their daily payment flow on PhonePe, Paytm, and BharatPe.

01

**Instant STP onboarding**FinBox's Merchant EDI Stack enabled fully digital Straight-Through Processing onboarding journeys, eliminating user-acquisition friction. MSMEs apply, qualify, and receive disbursals directly inside the QR platforms they already use.

02

**Embedded daily repayment (EDI)**Equated Daily Instalments tailored to MSMEs' daily cash flows. Auto-debit collection workflows integrated with QR payment platforms enable smooth repayment and improved discipline — without the friction of monthly EMIs.

03

**Data-driven underwriting**Real-time transaction data from QR platforms feeds machine-learning models that automate credit scoring. Document-light underwriting let the NBFC deploy 31 unique credit policies across three partner platforms in one year.

04

**Partnership and program management**The FinBox Partnership Lending Stack handles drop-off management, compliance, reporting, and continuous performance optimisation — giving the NBFC oversight across every lending partnership through one control plane.

05

**Built on existing rails**The product slots into PhonePe, Paytm, and BharatPe payment flows so merchants can borrow and repay where they already transact — no separate app, no new behaviour to learn.

## Download the case study — free

Email it to yourself in under 30 seconds. No paywall, no sales follow-up unless you ask.

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Related resources

## Other reading from FinBox

[ReportState of Digital Lending 2026A comprehensive guide to trends, insights, and best practices across India's eight digital credit categories — with FY19–FY25 actuals, FY26–FY30 outlook, and senior practitioner perspectives.Read →](https://research.finbox.in/state-of-digital-lending-2026/) [WhitepaperReimagining Housing Finance with Sentinel AISmarter co-applicant underwriting and guarantor verification — identity, compliance, credit, and income signals in a single decisioning engine for HFCs.Read →](https://research.finbox.in/re-imagining-housing-finance-with-sentinel/) [GuideThe Business Rules Engine: A Lending ImperativeWhy hard-coded policy is the silent tax on digital lending — and how to fix it without a rebuild.Read →](https://research.finbox.in/business-rules-engine-lending-imperative/) 

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